Origin Humble Bundle: Publicity Stunt? You Don’t Say.


If you haven’t heard: EA had an amazing turn out for their week on Humble Bundle.

Thanks to EA’s humble bundle package (also refered to as the Origin Humble Bundle), the site raised over 10 MILLION dollars.


That’s a ton of money, specially when you have cheap gamers who cheat the system by donating a buck for a great package of games. (Yeah, that’s right. I’m calling you people out.) Regardless of your donation amount, ten million is a lot of money going to great organizations. bundle

EA’s humble bundle sold over 2 million bundles that included: Dead Space, Dead Space 3, Mirror’s Edge, Crysis 2, Medal of Honor, Burnout: Paradise

If you paid the minimum amount of $5 for the humble bundle (because that’s such a hefty price) gamers also received Battlefield 3, Sims 3: Starter Pack, Command and Conquer: Red Alert 3-Uprising, and Popuious.

Awesome charities that you could send your donations to included: Human Rights Campaign, San Francisco AIDS Foundation, Watsi, American Red Cross, and American Cancer Society.

Gamers, you totally just donated to great causes and got some amazing games in return. You really can’t ask for a whole lot more, and I’m on the verge of saying: I might have SOME faith restored in humanity.  But that’s asking for a lot. Anyway, with all this money being donated, naturally, Humble Bundle and EA is getting a ton of media attention. In response to this media attention certain corners of the internet have been crying out that EA obviously did not host their bundle for the sake of charity, but for the said media attention.

If you could see the face I’m making, it clearly reads as: Well, yeah.

Don’t get me wrong, I’m sure someone some where on EA’s marketing/outreach/community/whatever the hell they call it, thought it would be amazing to be apart of a charity event and actually give back- but let’s call it like it is, corporations like this give back, and make charitable contributions, because its damn good press. Why not put yourselves out on Humble Bundle?

I can understand why certain people feel that EA was abusing the underlining message of humble bundle. Humble Bundle is suppose to allow consumers (because Humble Bundle has grown to something much larger then just indie games) get things they like ,at prices consumers think they deserve, but also feel great because whatever they donate is going to charity. Can’t the same thing be said for producers who put their stuff up on Humble Bundle to begin with?

EA , essentially, did the same thing- they put up their humble bundle knowing they were going to get NOTHING, profit wise, out of this transaction. Instead, they got something a little more valuable. Media, a ton of it. The gaming industry is a flutter with new console systems; however, games are being held closely to the chest. You can’t expect something ground breaking to come out during the last life span of a console generation, and game developers aren’t going to put time and effort into a great game when gamers are most likely going to say: “Ill just wait till the Xbox One/Playstation 4 comes out to pick this game up.”Developers are going to loose money. So it’s an exciting time for consoles, slow on the game market.

EA isn’t hitting the headlines with new game release, instead it needs to get creative and remind everyone that they are an industry giant. Humble Bundle totally allowed that to happen- people are talking about EA, being reminded about the company, and now they have even more of their products out in the general populace. Even better, people had to download Origin in order to make their precious games work. the-humble-origin-get-ea-games-without-paying-ea-bundle-preview

Sure, EA didn’t get to pocket the 10 million for themselves from the Humble Bundle deal; instead they got 2.5 million hits on Origin- which leads to people buying things in their market place. Really quickly, Origin is EA’s response to Steam. Origin is a game client that is exclusive  to EA and all the products that they develop. Think, online EA game store.

For instance, I uninstalled Origin after playing Knights of the Republic and never went back to it again. I purchased all my games through Steam. After purchasing the Humble Bundle, Origin found it’s way back on my computer and then I purchased the Mass Effect trilogy for $20 directly off their market place. EA just turned a profit. They lost the $5 I purchased for their humble bundle, but instead got me to download and use Origin, and then pocketed $20 for themselves because of my purchase on their game client.

EA definitely got some great publicity out of their humble bundle deal, which generated traffic, which could lead to potential sales.

But people want to bash EA for undermining the true intent of Humble Bundle- screaming that they are corporate money grabbing whores. The industry is in it to make money, somehow this does not surprise me nor does it really jumble my morality compass.

EA didn’t pocket any cash from Humble Bundle, but they got the media that they wanted. it isn’t like EA did some great harm. In fact, they actually broke records, for Humble Bundle and donated 10 MILLION to charity. That’s more money to charities with a worthy cause, that they most likely would have never seen if it was not for EA.Further more, it wasn’t like EA made these contribution to charity after they flubbed big time, like all major corporations tend to do. (I’m looking at you Kickstarter, and that huge sum of cash donated to women’s abuse charities) EA wanted positive press attention, and they certainly got it.

Regardless, if EA only wanted media attention, or were really donating to charity from the bottom of their hearts; 10 million is a massive amount of money to organizations who do some amazing work in the world. In the end, we can only say thank you for both Humble Bundle and EA for hooking gamers, and charities, up with an epic bundle.